Regardless of industry, a business’s digital presence, can have an enormous impact on its success. In this digital age, some businesses still don’t recognize that majority of customers will visit a website before making a purchase.
Having a strong online presence, particularly a website, can be make a business SOAR. Not having a strong online presence, particularly a website can make a business sink.
I’ve helped multitude of companies of varying sizes build their digital presences. Sometimes, businesses are reluctant to get online because they feel they are not tech-savvy enough and intimidated on how to manage a website (We can help with that.). Other times, companies are worried about the price.
If you still need convincing, here are the top reasons it’s important for your business to have a website:
1. Digital Marketing
If your website is well designed with customer focus in mind, it is your 24-hour sales and marketing tool! Incorporate thoughtfully designed landing pages to drive traffic to your website. Your website is your online digital brochure and marketing tool.
2. Credibility
When I am looking to do purchase or do business with a company, first thing I do is look to see if they have a professional website. Why? They come across more credible and not fly by night. If they invested in a professional website, it comes across that they are taking their business seriously.
One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are your competitors offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality responsive information to your consumers.
Without a website, people may question your legitimacy as a business.
Make a great first impression by having a quality, website.
3. Be Found on Google
In today’s digital world, people turn to Google to find practically anything and everything. Search engines play an important role in the online success of businesses. Without a website, potential customers will be unable to find you in their searches.
A website can be central location for potential clients and customers to get your contact information, products/ service list, prices, etc.
With a SEO-optimized website, you have a chance of showing up in Google search results. By showing up in Google search, you can greatly increase your customer base. This can give you considerable ROI (Return on Investment).
4. Leads
Another reason why having a website for your business is important is that it can increase your chances of getting leads.
Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website. This gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI (Return on Investment).
A website is a great tool to collect information on your potential leads. How? A strategically designed website incorporating CTA (Call to Action) will encourage visitors to take action or sign up for a newsletter.
5. Be Competitive
If you’re not on the internet these days, you’re not being competitive. You will miss out on opportunities, even from loyal customers. If your customers can’t find you, they will find someone else, your competitor. A well-designed website allows you to promote your product, build credibility, distinguish yourself, and compete.
6. Customer Service + Time Saver
Many businesses get calls from prospects or existing customers asking simple questions about location, hours of operation, etc. If you miss a call, the customer is left unhappy. Calls can also distract you and your staff from focusing on the essential parts of your business. A website having these FAQ (Frequently Ask Questions) addressed can reduce these calls and increase internal productivity. Simultaneously, it helps customers find useful information without needing to call. This provides better visitor experience.
7. Digital Brochure and Portfolio
A website can be your digital brochure and/or portfolio showcasing you work. It can offer people insights into who you are, what makes your unique, and what you provide or sell. The nice things about having this digital brochure and portfolio is it easier to update as opposed to printed brochures.
8. Expands Your Physical Location and Reach
Websites are one of the best investments to expanding your reach. When you operate from a single location, your presence tends to be restricted to where you are. With a website, you might reach people in other areas of the country or even the world. It bolsters your reach to potential customers, clients, investors and suppliers who would not have found you if you didn’t have a website.
9. Updates And Announcements
Since your website is on 24/7, it’s easy to post updates, sales and announcements to your customers. When there is an update or announcement that is particularly suited to them, it increases the chance of you being able to upsell them.
10. It’s Free Advertising
Having a professional website will mean that people who are looking for you can find you and get the information they need. You can also have blog or articles that if optimize will show up in searches and lead them to you. Your articles can then potentially make visitors curious about your other offerings, particularly if you end your blog or article with a CTA (Call to Action).
Create pages that talk about the services you offer and where you offer them. Or publish pages that describe your products and benefits or explain how to solve problems you commonly solve. For example, you can go from being an invisible electrician in Charleston to an electrician in Charleston who shows up whenever someone nearby searches for electrical safety tips.
11. Crucial During a Pandemic and for Customers who like to Shop from Home
During the pandemic, many businesses not setup with a website and great online presence severely struggled, some went out of business. Also nowadays, many customers prefer the convenience of shopping online. Businesses without a web presence will miss out on these customers and go to your competitors instead. In addition, businesses without a website may also be considered “out of touch” and “outdated” by those who have grown up on the internet.
Conclusion
So, there are the top 11 reasons why a website is important for your business. If you don’t already have a website, I strongly recommend creating one or have one created for you. You can improve it over time, but the key is to start.
Note: With the majority of people searching via mobile devices, make sure websites are mobile optimized.
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