What do many business owners and bloggers want? More traffic to their site.
In this guide, we’re going to share 20 ways you can increase traffic to your website. Let’s get started!
1. Get Social
It’s not enough to produce/curate great content and hope people will find it. You need to use social media channels to promote your content.
Now you don’t need to post on every social media channel out there. If time and resources are an issue, concentrate on one or two social media channels best suited for your business and marketing strategy.
How do you decide which one is best?
- LinkedIn – Is suited for B2B (Business to Business) niches
- Twitter – ideal for short and tempting links
- Instagram and Pinterest – great for image heavy content
- Facebook – one of the most widely used social media platforms
- YouTube and TikTok – for video and entertainment rich media
Use the best suited social media channels to promote your content and increase traffic to your website.
2. Write Irresistible Headlines
Headlines are one of the most vital parts of your content. Without a compelling headline, your blog might not get read. Master the art of headline writing.
3. It Pays to Advertise
Paid search, Google ads, social media advertising and display advertising are all awesome ways to attract visitors, build your brand and get your site in front of people.
Adjust your paid strategies to suit your goals.
- Do you want more traffic?
- Are you looking to increase conversion?
Each paid channel has its pros and cons. Think carefully about your objectives before reaching for your credit card.
For example, if you are hoping for more traffic to your website that will result in more sales, you need to target strategic keywords as part of your paid search strategies. These keyword, search terms can be competitive and expensive but the payoffs can be worth it.
4. SEO – Search Engine Optimization
Use SEO strategies per website page to help you be found on web searches. Here are a few SEO tips:
- Use alternate text with each image
- Create internal links to new content
- Fill out meta descriptions
- Use appropriate keywords, tags per page
5. Interview Industry Thought Leaders
Think interviews are just for the famous and big shots? You would be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview with a thought leader in your industry and publish the interviews to your blog. The name recognition will enhance your credibility and increase traffic to your website. Most likely the interviewee will share the content too, therefore expanding its reach.
6. Mix it Up
Vary the length and format of your content to give variety and test which is more appealing to readers. Try these different variations:
- Short post content
- Longer blogs, articles
- Polls – Ask questions
- Try varying from general to more specific, niche content
7. Email Marketing
Many businesses are so focused on attracting new customers through blogs and social media that they neglect more traditional methods that can be quite effective. Email Marketing can be a persuasive method that can boost traffic.
Just keep in mind not to bombard your email subscribers with email. Send out weekly newsletter of useful content like blogs, articles with tips and advice. Send out emails with catchy headlines about sales, new items, promotions, etc.
Learn more about how to get your emails read with “7 Tips to get Your Cold Email Read”
8. Start Guest Blogging or be a Guest on a Podcast
Being a guest on a reputable site or podcast can help spread your message and increase traffic to your website. This will help you brand too. Be sure not to spam. Make the guest blog or being a guest on a podcast all about delivery value to their audience with a little note and contact of what you do in the end.
For example, Say you’re a realtor. You can guest blog on a landscaping website about the benefits of good curb appeal for a home for sale.
9. Invite Others to Guest Blog on your Site
Guest blogging is a 2-way street. In addition to posting your own content, invite other people in your niche to blog on your site. They likely to share and link to their guest article, which can bring readers to your site. Just be sure to post only high-quality, original content without spammy links. Google is cracking down on low-quality guest blogging.
So, here’s an example:
Let’s go back to the realtor example. Say you are a realtor with a website and have a blog. You could have a landscaper give a blog or even vlog (video interview) on landscaping tips to create good curb appeal. Or landscaping tips to create an inviting, entertaining back yard space to increase home resale and value.
When creating publishing content, be sure to look out for opportunities for links. Internal links are links within your website. It’s when you are linking one page or area of your website to another. You want to make sure the internal links are appropriate for the blog or article.
Other form of links are linking your social media content or email sent to content, articles on your website.
When creating content, be sure to look for opportunities for links.
For example, in this article, you might notice some links to articles and areas of my website. These links enhance or expand on this content. Allowing the reader to further explore the options listed here and it also helps encourage readers to visit pages on my website. You can apply the same method to your website. This not only helps your SEO, which results in better Google search results, but also provides a more useful experience for the user/reader. Ultimately, adding links helps increase traffic to your website.
11. Comment in other sites and groups
You probably regularly visit other sites or online groups relevant to your industry so why not comment. Add thought provoking or helpful comments on industry blogs, Facebook pages and groups and LinkedIn and LinkedIn groups. Don’t be spammy. This will help get your name out there and encourage people to find out more about you.
12. Foster a Sense of Community
Building a community on your website is a fantastic way to start conversation, have visitors regularly and spark engagement. Create a forum where visitors can ask questions.
Note: Don’t forget to implement minimum standards of conduct on the forum and be sure they’re met.
13. Make sure your site is fast
Have you ever visited a site the loaded SLOW? Many people leave sites that have SLOW load time. This can result in high bounce rate. Make sure your pages are technically optimized for fast loading.
Here are just a few suggestions:
- Optimize image file size
- Use a fast web hosting provider
- Incorporate fast cache on website
- Be care not to use too many plugins
14. Get active on social media
So many people just post their contents to social channels then leave. Don’t do that! Nothing turns people off quicker than using social media as a advertisement channel. You need to actively participate in the community too.
Use social media as it is meant for, socializing, engaging. Here are a few tips:
- Like, comment and encourage others on social media
- Interact with your fans
- Ask questions and engage with your readers and others
15. Incorporate Video into Your Content Strategy
Text based content is good but many people are visual. They want to see images or some even prefer video. Data shows that information retention is significantly higher when materials is visual instead of just text. Video is an excellent medium to grab people’s attention.
16. Host Webinars
Many people love to learn and webinars are an excellent tool to share your wisdom to an eager audience. Combine this with effective social media campaign, webinars are a great way to increase traffic and sales.
Send out an email a week or so ahead of scheduled webinar time. Follow up later, with a “last change to register” reminder the day before webinar.
Be sure to save video presentation for later viewing and promote your webinars on social media.
17. Build Alliances
Don’t go it alone in your business. Help each other soar.
No business, coach or entrepreneur can succeed alone. Successful businesses and entrepreneur build business alliances.
Think of building alliances like having a wing man or woman. Someone who has your back and can promote you. You in turn can do the same for them. It’s better to have others sing praises about you then you doing itself.
18. Attend Conferences
Whatever industry you are in, chances are there are conferences that are relevant to your business. Attending conferences is a great way to build business relations, network and market your business. If you have a booth at the conference, that’s even better.
Speaking at these events is a good way to come across as a thought leader, expert in your field and will greatly further your audience reach and credibility. This will lead to significant traffic to your website.
19. Check out the Competition
While you are attending conferences and networking events, take the opportunity to check out the competition. See how they are interacting and presenting themselves.
Research different competition in your arena. Who is crushing it? What are they doing? Who is floundering and crashing? What mistakes can you learn from theirs.
A good software tool to check out your competitors is BuzzSumo. This service compiles the social performance of specific sites and content to provide you with a quick view of what topics are resonating with readers and having high engagement on social media. This allows you to find out what people are reading and discussing. You can then emulate this kind of material to bring visitors to your website.
20. Make sure your website is Responsive – Mobile Friendly
Nowadays, many people are on mobile devices when using the internet. Ensure you website is developed to respond and look great going from a laptop to tablet to mobile device.
With you now is 20 ways to increase traffic to your website that will help you attain success and SOAR!
So, take charge, and I wish you good luck!
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